Should LUTs Be Free?

Should LUTs Be Free?

Throughout the mid-to-late 2010s, a concerning trend emerged among YouTube content creators. While I won’t name names, you’ve likely come across creators who promised their fans the ability to achieve “CINEMATIC” visuals just like theirs—using a LUT available at an “affordable” price. However, many fans quickly realized that applying these LUTs to their footage didn’t yield the promised results…

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